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| Networking and Business Marketing Opportunities with the Builders Association of Central PA NETWORKING OPPORTUNITIES THROUGH THE ASSOCIATION Did you know that 70 percent of all jobs are found through networking? When surveyed, Association members list networking as the top benefit they receive from their membership! Throughout the year, the BACP hosts many different types of events to provide members networking opportunities.
Check-out the Do's and Dont's of Networking - tips provided by the National Association of Homebuilders! MARKETING OPPORTUNITIES THROUGH THE ASSOCIATION A key benefit of belonging to the Builders Association of Central PA is the opportunity to market a business to the local building industry and to the homeowner community. There aren’t any other organizations in Central PA, other than the BACP, that offer marketing opportunities to both audiences. Are you taking advantage of all the marketing opportunities the BACP membership offers? Connecting to homeowners - These events put our members face-to-face with a potential customer...
Building partnerships with fellow BACP members ... can be done at one of the many association events. If you’re simply looking to get your company name out to the 350 members, consider:
MAKING THE CONNECTION Let the community know that you are a member (and sponsor) of the BACP, a reputable and trusted organization of builders, remodelers, and related trades. The BACP logo and all event logos are available to all members to post on their website, in company brochures, on company letterhead, etc. Members are also encouraged to link their website with the BACP’s site, www.centralpabuilders.com. Also, did you know the BACP offers all members free BACP license plate covers and stickers to post on company vehicles or business doors. Call the office at (814) 231-8813 for more information! SPONSORSHIP OPPORTUNITIES SPONSORSHIPS as a member benefit? Seems a little crazy. You already pay a fee to be a member. Shouldn’t all the benefits be included with the dues? Ideally, that would be great, but reality tells us that there is a little more to it. Enter the sponsorship. It’s a golden opportunity to do targeted marketing to building industry professionals, make others aware of your company name or products, improve or enhance a company image, network with business owners, create a promotional tie-in, or to use it as public relations. So when you look at all those opportunities, the sponsorship starts to look like a benefit after all. There is a fee of sponsorship, but in exchange for the financial investment the association takes every step to recognize and promote sponsors. At the Builders Association, sponsorships range in price from $100 - $5,000. Each sponsorship offers an attractive benefits package, including inclusion of company name and/or logo in promotions of the event, association publications, signs, meetings, programs, tickets, etc. Consider traditional advertising: radio, TV, print, and direct mail. Quite often it’s costly, it hits a broad audience, and with TiVo, the internet, and satellite radios - the ‘readership’ is declining. Sponsorships embed company names and logos into special events and programs. This allows a unique delivery mechanism to the end consumer - often times in an environment that matches their lifestyle. So if your business would like to reach a targeted audience and partner with a reputable organization, there are several opportunities on the upcoming BACP event calendar. The association is currently seeking sponsors for the Annual Home Show and the 2009 General Membership Meetings and Builders After Five. Contact the BA Office at (814) 231-8813 for more information and to learn which sponsorship best matches your needs.
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